Resources

I was chatting with a founder recently and mentioned my trip to SF end September. OK, my sample size is very small,...

Activate CEO Michael Wolf says that messaging, not social media, is the future of internet communication.

Data science is one of the biggest trends in business. For many teams, however, the concept remains a black box....

Most entrepreneurs I know are individually very innovative, but a successful startup can’t be a one-man show (for long). That...

Public relations is 1 of the most important aspects of corporate brand management that a company will ever engage in....

When we learned that Melissa Gonzalez, Founder of Lion’esque Group had published a book called “The Pop-Up Paradigm,” we knew we had to get...

When I was a brand manager at P&G, a marketing leader on a rotation on the Walmart customer team wrote...

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Once they...

Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context....

CEOs with strong reputations and the know-how to promote their accomplishments (that is, CEOs with strong brands) have a significant...