Strategic

In my past six years of advising early-stage companies, I have come across a myriad of founders who fear the...

In years past, companies of all shapes and sizes needed to offer a good employee benefits program, with which to...

Amazing ideas can spring from the most mundane events. A few months ago, my lawn mower broke. I decided it...

If you’re anything like me, you hate the idea of being a salesperson. Even though my friends affectionately call me...

Have you ever thought that one day your business would get to a point where it can compete with other...

A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without...

Most startups get a great new idea, and their immediate instinct to start coding away on building that product with...

Whether or not it is wise to invest time and money to apply for a patent, trademark or copyright on...

"You're talking a lot. But you're not saying anything." –David Byrne My parents were both doctors. They also were from Ireland,...

Do not evaluate persona; evaluate results. Plenty of folks have chimed in already about salespeople and hiring for startups. When...