Amplifyher Ventures

Society is more health-conscious than ever before, and people are seeking personalized solutions to optimize their health and wellness that are convenient. Base is the at-home lab testing subscription that uses saliva or finger-prick testing to analyze and assess various categories or “tracks” to reveal more about an individual’s health. Once test results are available via the app, Base’s partner network of physicians and nutritionist help you understand the results and develop a plan. Initially, the company is focused on six everyday issues that may be bothering you but you haven’t found the time to get to the doctor’s office to address like energy levels, stress, sleep, diet, and sexual wellness.  A test costs $55 on a subscription basis and the app which gives you access to a team of health professionals and scientists runs $4.95 per month.AlleyWatch caught up with Founder and CEO Lola Priego to learn more about the genesis for the company, the launch, and the company’s first funding from investors that include Brooklyn Bridge Ventures, Lakehouse, AmplifyHer Ventures, and K50.