Advertising

As I was beginning to describe what clients should expect from their social media partner, I realized that everything I...

A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he...

I've been in the ad tech business for over 10 years. And since the dawn of the programmatic era I've...

Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in...

When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business...

Even though Instagram stories have only been around for 2 weeks, you can already see Snapchat-like behaviors crossing over to...

The math on New York City subway advertising has always been pretty straightforward. Down there, commuters are not wealthy, otherwise...

If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.”...

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36...

When you are marketing a product, there is a host of ways to showcase that product. You could shoot some...